Vision Precision Holdings, LLC

  • Regional Manager

    Job ID
    Atlanta, GA
    Schedule Type
    Full Time
    Regional Manager
  • Overview

    The Regional Manager reports to the Vice President of Operations. Through effective talent scouting and development the Regional Manager leverages the Stanton Optical/ My Eyelab brands (SO/MEL) and “Sales Cycle” to grow sales, increase profitability and maintain high quality brand and customer service standards for production in their District. Development is a key part of the expectation of the Regional Manager’s role; using tools provided the Regional Manager will hold the management team accountable for setting expectations and providing continuous development to their staff. The Regional Manager is charged with strengthening the SO/MEL brands, by ensuring “Everyone Buys, Everyone Leaves Happy Today”. The Regional Manager will enforce a selling environment focused on customer service and achieving business results and top line revenue.

    The Regional Managers main duties include talent acquisition, continuous staff development, and driving top line sales. Administrative duties should be limited in comparison to the main objective of growing the brand initiatives through “hands-on” management. It is the Regional Manager's responsibility to partner with the Support Centers resources to accomplish this expectation.

    Company Standards:

    Stanton Optical, My EyeLab and all related entities (the "Company"), a leading optical retailer, provides dedicated customer service and quality eyewear at affordable prices to our patients and customers. Stanton Optical, My EyeLab and all related entities are some of the nation's most desirable optical brands. Our corporate culture encourages success, offers a fast paced and fun environment and tremendous advancement opportunities. The Regional Manager is expected to adhere to and exemplify all company profiles including:

    Vision: Easy Eyecare
    Mission: Fast, Friendly and Affordable
    Values: Honest Service, Fair Commerce, Your friend in the eyecare business
    Mantra: Everyone Buys, Everyone Leaves Happy


    This candidate will possess all of the following Leadership Expectations:

    Personal Leadership

    Personal Accountability

    • Carries out the job role in an organized manner with thorough follow up responsibilities.
    • Demonstrates initiative and flexibility in carrying out job role.
    • Follows safety policies and procedures and teaches others.
    • Maintains professional composure and productivity under pressure. 
    • Adheres to policies with Integrity.
    • Does the right thing consistently whether observed or not.
    • Adheres consistently to company ethics and confidentiality policies.

    Team Leadership

    Communicates Effectively

    • Tailors vocabulary and voice tone to the needs of the situation.
    • Communicates in a problem solving manner rather than in a blaming mode.
    • Demonstrates both active listening skills and articulate speaking skills.
    • Handles issues directly with relevant persons; does not involve others in a way which escalates conflict.
    • Effectively conducts store/center meetings to ensure all colleagues know Store and Company goals, objectives and standards of practice.
    • Values and supports diversity.

    Engages and Inspires others

    • Provides weekly coaching and performance feedback to all Store Managers.
    • Forms monthly and quarterly goals with the Senior Management and uses these goals as the basis of the weekly supervisory conversation.
    • Educates the store leader to carry on the coaching and development process with Center Colleagues so that they are successful in current roles and understand the company's promotion from within opportunities.
    • Utilizes the company's performance improvement planning process when the verbal coaching process is not sufficient to achieve required results.
    • Serves as a mentor and informal consultant in the company as needed based on talent and expertise.
    • Participates or leads and Stanton Optical and My Eyelab or Company wide team and project work based on talent and expertise.

    Thought Leadership

    Solves Problems & Strategizes

    • Analyze problems and opportunities for improvement to look for root causes before testing solutions.
    • Considers multiple solutions for problems and bases choices on factors such as: the balance of short-term to long-term fix; leverage; and congruence with company philosophy.
    • Evaluates the effectiveness of solutions and makes refinements in the spirit of continuous improvement.

    Results Leadership

    Execution Management

    • Regional Managers are responsible for driving the overall controllable contributions of their District.
    • Provide leadership, mentoring, support, and coaching to develop a successful, withstanding business model in each location. 
    • Meet/beat set metric goals while maintaining a high level of customer service to the stores and to our customers.
    • Responsible for talent acquisition and personnel development for all positions throughout their entire District. 
    • Talent scouting for managers and new store openings, more specifically finding the right candidate to meet the brand standards. 
    • Identify and resolve any customer dissatisfaction as well as providing technical and initial and continuous training to the staff.
    • Delegates projects and responsibilities to a sure their accomplishment and to develop the skills and capabilities of store/center colleagues.
    • Demonstrates and teaches ways in which sales skills and customer service values can be integrated.

    Drives for Results

    • Demonstrates a clear understanding of the factors which build both the cost and the revenue side of the P&L.
    • Utilizes both analytical and predictive skills in reviewing the P&L and defining viable strategies for improvement.
    • Monitors key indicators daily and weekly to ensure sales goals are achieved and maintained.
    • Follows through with Store Managers regarding underlying causes and solutions to be implemented when results are below plan.
    • Teaches Store Managers financial management skills related to both cost management and revenue development.
    • Develop the Brand Manager to effectively recruit and train their employees to the standard of the organization.
    • Maintain brand standards by performing store visits and utilizing tools provided by the Support Center. 
    • Ensure that all Brand Managers and subordinates lead by example on the sales floor and prevent 
    • walkouts/missed opportunities with the sales staff. 
    • Provide direction in scheduling, process, and content as it relates specifically to training, development, and new store openings.
    • Reports to senior management regarding all aspects of the Company results on the P&L reports.
    • Execute strategies to accomplish the expectation that all stores in the region meet or exceed budgeted profitability.
    • Conduct PAR Visits (Performance Accelerator Review) for each location in the District once a month. Follow up on deliverable action items.
    • Leveraging the Core Assessment Policy and expectations to effectively and successfully develop/ promote from within the organization (“build your bench”)
    • Ensure proper scheduling of doctors and OD Calendar completed within compliance, while creating a strong partnership with professional services.
    • Effectively complete final review of retail schedules to meet the needs of the business.
    • Ensure proper lab production so that “Now Service” and “Ready When Promised” are achieved.
    • Train and develop sales associates while utilizing the SO/ MEL Sales Process enforcing compliance with Company standards and execution of SO/ MEL training programs and role playing expectations.
    • Develop and strengthen associates via weekly Goal Setting & Review (GS&R) meetings.
    • Partner with Support Center to discipline and/or terminate associates when necessary, utilizing Conduct Notifications, Performance Improvement Plans, and Core Assessment Plans.
    • Ensure all communication from the retail Support Center is effectively communicated to all associates within your District (SAP, WAR, etc.).
    • Communicates effectively with Support Center to facilitate escalation scenarios.
    • Ensure all locations within the District are providing quality product merchandising by complying with inventory count schedules, maintaining and organizing back stock, and requesting necessary product for business needs to maximize sales.
    • Achieves financial results as measured by indicators such as:
      • Profitability growth from previous quarter.
      • Current budget/actual comparison.
      • Last cash management audit.
      • Cost of goods budget/actual.
      • Staffing cost budget/actual.
      • PNL bottom line dollars and % margin.



    • Ability to read, analyze, and interpret general business periodicals, professional journal technical procedures, or governmental regulations. 
    • Ability to write reports, business correspondence, and procedure manuals. 
    • Ability to effectively present information and reports.
    • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, etc.
    • Ability to define problems, collect data, establish facts, and draw valid conclusions. 
    • Ability to interpret an extensive variety of technical instructions.

    Minimum Requirements:

    • Bachelor's degree (B. A.) from four-year College or university; or two to four relative experiences.
    • Ability to travel, 85% job requirement.
    • To perform this job successfully, an individual should have knowledge of MS Word, Google Docs, etc.
    • Must display superior verbal, written, presentation, and facilitation skills.
    • Ability to collaborate with all levels of management.
    • Proven ability to build strong working relationships, internal and external to the organization.
    • Ability to plan and organize accordingly in a fast-paced environment while still ensuring deadlines are met in a timely manner.
    • Demonstrated creativity and analytical ability.
    • Interpersonal skills necessary to deal effectively with a diverse group.
    • Self-directed and strong ability to prioritize effectively.
    • Highly disciplined and organized with a strong attention to detail.
    • Career progression within the organization is preferred.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With Us!

    Not ready to fill out an entire application? Connect with us for general consideration.