Reports to: SVP of Marketing
Location: Support Center - Palm Springs, FL
Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the fastest-growing, full-service retail optical centers throughout the country. The company continues to expand its retail footprint with over 200 corporate and franchise locations while delivering affordable eye care services and providing a fast and friendly customer experience. The company consistently ranks among the largest optical retailers in the country by Vision Monday. In this role, you are expected to adhere to, and exemplify, all company profiles including:
Vision: Modernizing the eye care experience for all people.
Mission: Making Eye Care Easy
Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.
Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.
Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.
Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.
Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.
Job Profile and Objectives:
The Digital Marketing Director will lead all digital marketing and CRM activation from ideation to execution across all paid and organic touchpoints (Search, Display, YouTube, Social, SEO, Email and SMS). They will develop integrated strategies for our B2C and B2B audiences, leading a team of specialists to plan, budget and optimize campaigns, improving performance and testing new ideas. The Digital Marketing Director plays a highly visible role in the organization, establishing strong relationships with internal and external partners, always staying ahead of consumer behavior and industry trends. The ideal candidate is both strategic and transactional. They scale up to motivate their team while finding insights in the data to present results and thoughtful recommendations. They can also easily scale down to the details at a market level, focusing on execution and managing the day-to-day.
Education & Experience:
Skills & Qualifications: