Now Optics

Media Supervisor

Job ID
2022-26409
Location
Marketing Palm Springs, FL (Support Center)
Schedule Type
Full Time
Category
Marketing

Overview

Reports to: SVP, Marketing

Location: Corporate 

About Us:

Now Optics is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the fastest-growing, full-service retail optical centers throughout the country. The company continues to expand its retail footprint with over 250 corporate and franchise locations while delivering affordable eye care services and providing a fast and friendly customer experience. The company consistently ranks among the largest optical retailers in the country by Vision Monday. It’s important to us that every team member shares our Vision, Mission and Values.

Vision: Modernizing the eye care experience for all people.

Mission: Making Eye Care Easy

Values: iCARE

Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments. 

Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.

Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results. 

Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy. 

Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.

Job Description and Profile:

The Media Supervisor plays a critical role in our company’s business, leading our top funnel customer acquisition efforts. They will be responsible for leading market-level media strategy, planning and spend optimizations to meet business goals. They will manage all mass media tactics including TV, Radio, OOH and OTT/Streaming, including evaluating agency recommendations, providing weekly business results, managing the media budget and traffic. The Media Supervisor will also be knowledgeable about Digital and work closely with our Digital team to ensure an integrated media approach. They are analytical, strategic and performance-driven, able to provide sound direction and thrive in a high-paced retail environment. 

Responsibilities

Job Duties:

  • Lead and manage our media agency partnership for best results on our investment 
  • Accountable for all media performance, able to pull insights from reporting and clearly communicate what’s working and where we have opportunities on a weekly and monthly basis
  • Manage media budget forecasting and actualizations in partnership with Finance
  • Execute, manage, and optimize media campaigns and grand opening plans, partnering with Creative teams for needed formats/sizes and target/language alignment in order to meet campaign timelines 
  • Partners with our Digital Team for a holistic view to ensure alignment and one voice to the customer 
  • Accountable for developing and maintaining buying guidelines
  • Manage media agreements and contracts with media buying agency and/or outside media vendors 
  • Monitor media mix and media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded 
  • Monitor media for pacing, delivery, placement, flight date discrepancies, and negotiate credit or billing adjustments when necessary 
  • Always in the know on the latest media consumption trends and industry changes, sharing best practice and innovative ways to reach the right audiences
  • Responsible for the preparation of insertion orders and placement of advertising with media vehicles, as applicable 
  • Management of Media Coordinator, who will assist with creative trafficking, invoice reconciliation, competitor research, budget accuracy per market/per media mix/per time period 
  • Implement and manage media tools to manage the business
  • Cross-functional leader and media expert responsible for driving DMA and store-level results

Qualifications

Skills / Requirements:

  • Analytical, able to dig into the data and see trends and opportunities meaningful to the business
  • Assertive / Positive / Go-getter 
  • Excellent written and verbal communication skills 
  • Ability to manage media buying agency by providing direction and feedback, understanding media mix as it relates to the market and audience
  • Attention to detail and accuracy 
  • Must possess strong negotiation skills and successful track record in the media buying space 
  • Collaborative/Team player 
  • Strong leadership qualities
  • Solution-driven with excellent problem solving skills and the ability to think in unconventional ways
  • Ability to multi-task and manage multiple projects effectively within the needed timeframes



Education & Experience:

  • Bachelor's Degree in Marketing, Business Administration, or a related field 
  • 3-5+ years experience managing media agencies 
  • Proficient in Excel and Powerpoint, ability to develop needed reporting and pivot data as needed
  • Knowledge of mass and digital media 
  • Experience with media platforms; Strata, Kantar, Squad, Nielsen, comScore
  • Ability to deliver executive summary presentations and tell a story leveraging the data

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