Now Optics

Regional Manager

Job ID
District 14
Schedule Type
Full Time
Regional Manager


Through effective talent scouting and development, the Regional Manager leverages the Stanton Optical/ My Eyelab brands (SO/MEL) and “Sales Cycle” to grow sales, increase profitability and maintain high quality brand and customer service standards in their district to deliver Easy Eyecare. 

Development is a key part of the expectation of the Regional Manager’s role; using tools provided the Regional Manager will hold the management team accountable for setting expectations and providing continuous development to their staff.  It is the Regional Manager's responsibility to partner with the support center’s resources to accomplish business expectations. The Regional Manager is charged with strengthening the SO/MEL brands, by ensuring “Everyone Buys, Everyone Leaves Happy Today”.


  • Driving top line revenue and overall controllable contributions of own district
    • Meet or exceed set metric goals while maintaining a high level of customer service to the stores and to our customers.
    • Monitors key indicators daily, and weekly, to ensure sales goals are achieved and maintained.
    • Review and analyzes diverse business reports and data to propose strategic plans to overcome opportunities.
    • Demonstrates a clear understanding of the factors which build both the cost and the revenue side of the Profit & Loss Statements, proposing sustainable improvement strategies for each location. 
    • Trains Store Managers on financial management skills related to both cost management and revenue development.
  • Talent Development
    • Lead initiatives to successfully develop associates while ensuring daily operations are executed in compliance with brand standards.
      • Develop and strengthen associates’ performance via weekly Goal Setting & Review (GS&R), district conference calls and coaching sessions. 
      • Follow up on Performance Accelerator Review visits deliverable action items to ensure opportunities identified are corrected in a timely manner. 
      • Drive compliance to brand policies, procedures and operation standards. 
      • Ensure all communication from the Retail Support Center is effectively communicated to all associates within the District (SAP, WAR, GS&R, etc.).
      • Drive accountability and/or terminate associates when necessary, utilizing Conduct Notifications, Performance Improvement Plans, and Core Assessment.
    • Engages team members to understand, and embrace, company goals, objectives, policies, procedures and standards of practice.
    • Provides leadership, mentoring, support, and coaching to develop a successful, withstanding business model in each location.  
    • Educates the store leader to carry on the coaching and development process with store members to ensure they are successful in current roles and understand the company's internal promotion opportunities.
    • Trains and develops sales associates to successfully utilize the SO/ MEL Sales Process enforcing compliance with company standards and role playing expectations.
    • Delegates projects and responsibilities to ensure their completion, while developing the desired skills and capabilities of associates.
    • Demonstrates, and teaches, ways, and strategies, to integrate sales skills and customer service values in every patient interaction. 
  • Talent Acquisition
    • Talent scouting for existing, and new store staff, more specifically, finding the right candidate to meet brand standards.  
    • Develop the Brand Manager to, effectively, recruit, and train, their employees to the standard of the organization.
  • Stores’ continuous improvement through ongoing coaching and follow up, as well as by effectively, conducting Performance Accelerator Reviews (PAR Visits).
    • Conduct PAR visits (Performance Accelerator Review) for each location in the District according to the frequency proposed by leadership (once every 1-1.5 months). 
    • Provide direction in processes and content as it relates, specifically, to training, development, and new store openings.
    • Monitor and continuously review retail schedules execution to effectively meet business needs. 
    • Identify, and resolve, any customer dissatisfaction, while providing technical advice and continuous training to the staff.
    • Ensure that all Brand Managers and subordinates, lead by example on the sales floor to commit patients and maximize opportunities providing suitable options for patients.  
    • Ensure all locations, within the district, are providing quality product merchandising by complying with inventory count schedules, maintaining and organizing back stock, and requesting necessary product for business needs to maximize sales.
  • Provide support to retail lab production and professional services
    • Ensure proper lab production so that “Now Service” and “Ready When Promised” are achieved.
    • Train store staff to review and interpret Lab reports (WIP Report, Remote Rx, etc.), understand escalation channels and possible resolutions based on reports findings. 
    • Promote store accountability on reviewing lab reports and following up on action items in a timely manner.
    • Ensure proper scheduling of doctors on POS appointment book and follow up on OD Calendar completion within compliance expectations. 
    • Foster and facilitate a collaborative environment by creating a strong partnership with professional services.


Education & Experience

  • Bachelor's degree (B. A.) from four-year college or university; or two to four relative experiences.
  • Proven experience in the retail optical industry
  • To perform this job successfully, the individual should have knowledge of MS Office, Google Docs, etc.


Skills & Requirements

  • Ability to travel 85% of the time is a job requirement.
  • Must display superior verbal, written, presentation, coaching and facilitation skills.
  • Self-directed with excellent time management skills and ability to multi-task and effectively prioritize projects. 
  • Superior verbal and written communication skills to effectively partner with diverse teams across the organization. 
  • Proven ability to build strong working relationships, internal and external to the organization.
  • Ability to plan, and organize, accordingly in a fast-paced environment, while still ensuring deadlines are met in a timely manner.
  • Demonstrate creativity and analytical ability.
  • Highly disciplined and organized with a strong attention to detail.
  • Career progression within the organization is preferred.
  • Ability to write and review business correspondence, and effectively present information and reports.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, etc.
  • Ability to define problems, collect data, establish facts and draw valid conclusions with a results oriented mindset. Ability to interpret an extensive variety of technical instructions.


Now Optics is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Now Optics are based on business needs, job requirements and individual qualifications, without regard to actual or perceived race, color, religion, sex (including pregnancy), national origin, age, disability or certain classifications based on genetic information, or any other characteristic protected by federal, state, or local laws, regulations or ordinances.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to fill out an entire application? Connect with us for general consideration.