Reports to: Media Supervisor
Location: Support Center - Palm Springs, FL
Now Optics, formerly known as Vision Precision Holdings, is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are amongst the fastest-growing, full-service retail optical centers throughout the country. The company continues to expand its retail footprint with over 200 corporate and franchise locations while delivering affordable eye care services and providing a fast and friendly customer experience. The company consistently ranks among the largest optical retailers in the country by Vision Monday. In this role, you are expected to adhere to, and exemplify, all company profiles including:
Vision: Modernizing the eye care experience for all people.
Mission: Making Eye Care Easy
Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.
Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.
Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.
Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.
Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.
Job Profile and Objectives
The Media Buyer will negotiate and buy the DMA-based media plans that best reach our target and meet the needed business objectives with an emphasis on top funnel tactics and customer acquisition. They will manage media buying, audience activation, creative implementation, post/clearance reporting, and budgeting across all mass media inclusive of Local TV, Connected TV, Radio, OOH and Print. They will also contribute to the media planning process with research and insights, and recommend new media proposals that align with business opportunities.
Duties & Responsibilities
Education & Experience
Skills & Requirements