Now Optics

Regional Manager

Job ID
District 8
Schedule Type
Full Time
Regional Manager


Reports to: Regional Vice President


Location: Field Operations


Are you a developmental leader who coaches, trains and motivates competitive teams that consistently exceed expectations? As a Now Optics Regional Manager you will create and develop high performing teams that maximize profits and deliver outstanding customer service. In this role you will be responsible for leveraging our retail brands, Stanton Optical/My Eyelab, and “Sales Cycle” to grow sales while maintaining high quality brand and service standards. The Regional Manager is charged with strengthening the SO/MEL brands, by ensuring we make eye care easy for all patients and customers. 


About us:

Our retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. We are dedicated to offering customer service and quality eyewear at affordable prices to our patients and customers. As a leading optical retailer, we offer some of the nation's most desirable optical brands.

At Now Optics, our team members share and support our Vision, Mission and Values. These include:

Vision: Modernizing the eye care experience for all people


Mission: Making eye care easy


Values: iCARE

  • Integrity: We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments. 
  • Collaboration: We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.
  • Accountability: We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results. 
  • Respect: We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.
  • Empowerment: We see empowerment as making purpose-driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.


Through effective talent scouting and development, the Regional Manager leverages the Stanton Optical/ My Eyelab brands (SO/MEL) and “Sales Cycle” to grow sales, increase profitability and maintain high quality brand and customer service standards in their district to deliver Easy Eyecare. 

Development is a key part of the expectation of the Regional Manager’s role; using tools provided the Regional Manager will hold the management team accountable for setting expectations and providing continuous development to their staff. It is the Regional Manager's responsibility to partner with the support center’s resources to accomplish business expectations.  The Regional Manager is charged with strengthening the SO/MEL brands, by living our values and delivering to our mission of Making Eye Care Easy. Responsibilities include but are not limited to:

  • Driving top line revenue and overall controllable contributions of own district
  • Review and analyze diverse business reports and data to propose strategic plans to overcome opportunities. Trains Store Managers on financial management skills.
  • Demonstrates a clear understanding of the factors which build both the cost and the    revenue side of the Profit & Loss Statements, proposing sustainable improvement strategies for each location.
  • Talent Acquisition

  • Talent scouting for existing, and new store staff. Finding the right candidate to meet brand standards.  
  • Develop Brand Managers to, effectively, recruit, and train, their employees to the standard of our organization.
  • Talent Development
  • Lead initiatives to successfully develop associates while ensuring daily operations are executed in compliance with brand standards.
  • Provides leadership, mentoring, support, and coaching to develop a successful, withstanding business model in each location.  
  • Stores’ Continuous Improvement 
  • Conducts regular PAR visits (Performance Accelerator Review) for assigned locations 
  • Ensure all locations, within the district, are providing quality product merchandising 
  • Support Retail Lab and Professional Services
  • Train store staff to review and interpret Lab reports, understand escalation channels and possible resolutions based on reports findings. 
  • Foster and facilitate a collaborative environment by creating a strong partnership with professional services.


  • You have demonstrated multi unit retail leadership ability with at least 7 years of experience in a fast paced retail environment
  • You’re knowledgeable on talent acquisition, talent development and HR processes
  • You display superior verbal, written, presentation, coaching and facilitation skills to effectively partner with diverse teams across the organization. 
  • You are self-directed with excellent time management skills and ability to multi-task and effectively prioritize projects. 
  • Career progression within the organization is preferred.


Are you the perfect fit?

  • Do you share our vision of modernizing eye care for all people and making eye care easy?
  • Do you have a Bachelor's degree (B. A.) from a four-year college or university; or two to four relative experiences?
  • Are you able to travel 80-85% of the time in Albuquerque/Texas market?
  • Are you consistently promoting high work standards while empowering others to have an entrepreneurial mentality with our company?


Now Optics is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Now Optics are based on business needs, job requirements and individual qualifications, without regard to actual or perceived race, color, religion, sex (including pregnancy), national origin, age, disability or certain classifications based on genetic information, or any other characteristic protected by federal, state, or local laws, regulations or ordinances.


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